There is only one thing better than a victory after trial and that’s a roadmap to victory before trial. On-line focus groups let you put your finger on the pulse of your case right away – when settlement opportunities are greatest, before problems arise in discovery. An on-line focus group can tell you if lay persons think your claim is a home run, a mixed bag, or dead in the water. But it’s more than just a thumbs-up or down: Jurors’ insights define case themes, reveal strengths and weaknesses, and can give you a complete strategy that can either prompt settlement, or guide you throughout every stage of your case.
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The most successful lawyers know they don’t have all the answers and understand that lay persons see things differently. That’s why they see focus groups and mock trials as a necessary part of their preparation. For settlement purposes, if you want to convince your opponents that they are dead wrong, you need something to back up your claims: Nothing packs a greater wallop than the honest opinions of disinterested mock jurors. Their insights, when shared properly, can transform go-nowhere negotiations into the best possible outcome.
And if settlement efforts fail, our focus groups and mock trials provide you with the competitive advantage you need for jury selection and trial.
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Lawyers often call on the eve of trial to ask, “Who do I want for my case? Who are the ideal jurors I should be looking for?” That question can’t be answered for a multitude of reasons. First, if those assumptions aren’t tested out in a mock trial or focus group, they can an easily lead to disaster. Second, the real goal of jury selection is to eliminate the worst jurors – those who can cause you to lose a winnable case. We won’t waste your time and money with clichés about body language or conclusions based on stereotypes. We give you legitimate strategies that help you see who jurors really are, and what they really believe, so you can intelligently exercise your peremptory challenges and successfully strike more jurors for cause. CLICK ON LINK for Carolyn Koch’s new book on Effective Voir Dire, published by James River Publishing: https://jamespublishing.com/shop/effective-voir-dire/
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