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The beauty of an on-line focus group is that it can be used effectively at any point during the litigation life cycle, helping you either quickly resolve a case, or map out the best possible strategy for a victory down the road.
An on-line focus group has a quick turn-around time. Lawyers don’t have to assemble their “teams” at a research facility on a sunny Saturday. The results come in while you are handling other matters. The steps below explain how:
Mock jurors are drawn from the trial jurisdiction for your specific case. We don't use pre-existing panels or anonymous people. Every potential juror must completely fill out an online application. Then we directly question each potential juror by phone, interviewing them for disqualifying biases and experiences, just as would occur in a real jury selection. This ensures that you will receive reliable input from citizens who truly represent what you’d find in a real courtroom.
We also work with you to develop a case summary that accurately reflects both sides of the case. This often includes exhibits and videotaped deposition excerpts.
When jurors complete their work, you will see exactly what matters and why. In addition, the results allow us to connect jurors’ opinions to their demographics and pre-existing attitudes and experiences. This is essential for voir dire preparation, and can also make for a powerful presentation at a mediation, when, for example, your opponent sees that one of your participants, a 23 year old single mother who thinks most lawsuits are legitimate feels just as strongly about your case as a 70 year old, retired male business owner who believes too many lawsuits are frivolous.
A final and unique feature of the on-line focus group process is that we individually poll jurors after they complete their computerized feedback. This allows us to get maximum insight from the jurors while putting your finger directly on the pulse of your case.
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